Damian Ryan,Calvin Jones: The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement

The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement


Description

With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. "The Best Digital Marketing Campaigns in the World" brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Thisis part one of a two-volume book on real analysis and is intended for seniorundergraduate students of mathematics who have already been exposed tocalculus. The emphasis is on rigour and foundations of The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement free epub analysis. Beginning withthe construction of the number systems and set theory, the book discusses thebasics of analysis (limits, series, continuity, differentiation, Riemannintegration), through to power series, several variable calculus and Fourieranalysis, and then finally the Lebesgue integral. These are almost entirely setin the concrete setting of the real line and Euclidean spaces, although thereis some material on abstract metric and topological spaces. The book also has appendiceson mathematical logic and the decimal system. The entire text (omitting someless central topics) can be taught in two quarters of 25–30 lectures each. Thecourse material is deeply intertwined with the exercises, as it is intendedthat the student actively learn the material (and practice thinking and writingrigorously) by proving several of the key results in the theory.


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Author: Damian Ryan,Calvin Jones
Number of Pages: 224 pages
Published Date: 28 Jul 2011
Publisher: Kogan Page Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780749460624
Download Link: Click Here
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